How can one ensure that expenditures on employer branding result in visible effects? This topic will be covered in the "Fishing for talent" supplement to the journal "Rzeczpospolita" for February 2nd, 2012.

The supplement will offer advice for work candidates on how to be competitive on the labor–market, how to weigh their chances of landing a dream job, decide on more specific job prospects and even how to outline their entire career plan. Employers will in turn discover how to find the best employees and how to create attractive internship and work experience programs. The supplement will also include an article by Paulina Mazur, BIGRAM's team leader tasked with image building and talent development. "Fishing for talent" is a platform for companies to present themselves as friendly employers, encourage candidates to apply for available vacancies and showcase their rich offer for prospective employees.